Sunday, June 6, 2010

Transform your healthcare facility into a medical tourism destination



















Dr. Chan Kok Ewe, of the Penang Health Association Malaysia, gave a speech at Glow 2010 in Kuala Lumpur recently. He made some interesting points-

One of the biggest challenges for healthcare professionals striving to expand their current business and market share is to reach out to new potential patients and customers. With faster, easier and cheaper communications, a treatment in another country does not seem so frightening to patients anymore.
The medical tourism and global healthcare trend has opened many doors for owners and managers of hospitals and clinics all over the world. But how do you actually turn your healthcare facility into a global destination?
Medical tourism and health tourism often get mixed up, even though there is a clear difference. Medical tourists travel to another country for medical treatment, while health tourists are more concerned with their general health and well-being.

So, what are the distinctive factors that all medical and healthcare facilities must achieve to be competitive on the global market?


Service factors
• Facilities must be more comprehensive. The patient care and equipment must be better than what the international patients could find at home.
• Better outcomes of treatment. The patient must be reassured that the result will be better than anticipated for the same treatment at home.
• Shorter waiting times. Treatments for urgent procedures must be available very fast
• Attractive comparative prices. The treatment, service and stay must be cost effective.
• Comfort of cultural and language factors
• Minimal personal adjustment. The hospital should adjust to the patient. The patient must not have to adjust too much as it might influence the healing process.
• Offer an almost like home environment.
• Easy setting for accompanying persons. The patients’ family or friends that come along for assistance and comfort should be able to stay with the patient during the visit.

Infrastructure convenience
• Ease of entry, stay and exit. It should be easy for the patient to get to and from the facility, as well as the country of care.
• Communication facilities to reach expectations .The means of pre and post communication with the patient must work well.
• Safe and clean environment.
• Simple payment. It should be easy and fast for the patient to make payments for their treatment.

Ready accessibility
• Direct convenient rapid access. The patient must be able to get to the facility fast and easily.
• Assistance in getting to treatment. Both airport collect and delivery, and transport to and from and within the facility each day.

Realistic targeting of potential
• Current and future economic development of target markets. Carefully investigate your target market.
• Keep an advantage.
• Ability to cater to demands. With the raised level of quality, patients will also have greater demands that need to be met or surpassed.
• Political alignment is not out.

Getting the buy-in
• In-country presence .The healthcare facilities must have an agent or office in the country that they cater to.
• Sharing of know-how in related areas.
• Cultivation of goodwill.

Total patient satisfaction
• Continual quality service upgrade.
• Language proficiency. The healthcare facility must speak the patient’s language to bridge any potential gaps in communication and understanding.
• Appropriate cultural responses through acquaintance. The healthcare provider must do its best to understand the patient’s culture.

According to Dr. Chan Kok Ewe, the effect of the economic downturn has hit all medical tourism markets during the last few years and growth is expected to be less than in many predictions. But this must not affect the service. Efficiency is always required, and there can be no compromise in patient safety. Instead, healthcare providers should use the time now to develop services, medical and other quality, or they will not benefit from future growth.

Still Think You Need JCI Accreditation?


i am a tiger...










Redefining the globalisation of healthcare

Here is the expectations:
More than half of US citizens are uninsured or underinsured and therefore they can not afford the very expensive US Healthcare facilities and therefore they need to seek healthcare providers abroad and therefore they will come to your countries in drove since your countries are much cheaper blah blah hubba hubba etc etc. And since we are talking about the US of A here we obviously need their accreditation so their citizen will be attracted to our hospitals.

Wake up people!

Zahid Hamid of medical tourism facilitators, Euromedical Tours, doubts whether global healthcare will ever become a reality. He considers the realities of patient mobility and suggests that successful healthcare providers and medical tourism businesses will focus on their regional catchment area and the untapped potential for medical travel.

Attracted by optimistic projections of the uptake of healthcare travel, and the mother lode of fifty million uninsured and underinsured Americans, every country, service provider and hospital seems to have entered the medical tourism fray.

With the advent of US healthcare reform, the optimism has been renewed by some protagonists. A saner view holds that there will be no immediate impact of the reform and it is only after 2014 that one may begin to determine the impact of the US legislation.

If the healthcare travel industry is to rise to the challenge of serving patient mobility effectively, it must first understand the dynamics of the industry. The industry is not in its nascent stages any longer to be lured by projections based on a wing and a prayer. There is sufficient empirical data to make more accurate predictions that serve the industry rather than telling the commissioners of the research what they would like to hear. There is only so much one can do to ‘push’, let’s also get to grips with the ‘pull’ factor to understand the dynamics completely.


The pattern of patient mobility in medical tourism

Let us examine patient mobility to destinations that have emerged or are staking a claim to being centres of excellence. An unmistakeable pattern emerges;

a. Malaysia gets 65% of its healthcare visitors from Indonesia.

b. Thailand attracts 80% of its medical tourists from South East Asia.

c. Despite its visa policy towards its neighbours, 85% of the international patients in India’s hospitals come from countries like Afghanistan, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka and from non-resident Indians.

d. Jordan plays host to Sudanese and Libyan patients more than from anywhere else.

e. Turkey has drawn more patients from the nearby Central Asian Republics than the US market that it is pursuing with determination.

f. Belgium, the Czech Republic, Hungary and Poland in the European Union have seen more patients come from the United Kingdom, Germany and Italy but predominantly for treatments that fall outside the scope of insurance or NHS cover (in the case of Britain).

g. Most of the universally sought after under-insured and uninsured in America have found their way to Argentina, Brazil, Costa Rica, Guatemala, Mexico, and other Latin American destinations that are geographically and culturally contiguous. Only a very small number of patients get as far as the Far East, South Asia or West Asia.

In the case of Malaysia, Thailand, India, Jordan and Turkey patients travel from countries where facilities for healthcare are inadequate and it is convenient to seek treatment close by to contain travel costs. It also means that there is minimal cultural, linguistic and dietary dislocation.

Britons travel to European countries for cosmetic surgery or dental treatment rather than for elective procedures. Europe is culturally similar, most European destinations are between 1-2 hours away and, alive to the growing tourism needs, most people that these healthcare travellers come in contact with in these countries speak English. The experience makes for convenience and comfort that some other competing destinations not too far away – like Turkey or Jordan –find it hard to rival.

The oft repeated mantra about Britons resorting to healthcare travel because of long waiting times in an underperforming NHS does not ring true any longer. Yes, there are Britons who spend up to six months a year in Goa or Kerala, but they will not account for the windfall of patients that some projections have been based upon. Whatever its shortcomings, the NHS provides for the needs of the 56 million people dependent on it with little reason for anyone to look elsewhere for timely access to healthcare. In addition, there is the EU Directive on Cross Border Healthcare, which seeks to offer extended choice and absorb the flow of elective treatment between countries. It is unlikely that European tourist will venture beyond the Continent in search of healthcare in any great numbers.

No sooner does one land at New York’s JFK airport than the English-Spanish multilingual signs catch one’s eye. There is a natural affinity for Americans to head South to countries which abound in healthcare choices. The number of Americans who go to destinations in Latin America because it is within their ‘comfort zone’ makes these destinations a natural choice. These destinations are barely 3-5 hours away, offer ease of communication in Spanish or English languages and are culturally not too daunting a prospect for the American healthcare traveller.


Improve your understanding of your catchment area

Centres of excellence in healthcare need to define their objectives through a better understanding of the catchment areas where their target audiences reside. Only then will they be able to reorient their strategy to reach out and secure a meaningful market share. The universal quest for the elusive underinsured and uninsured American must give way to a real analysis of the pull factor that will render these hospitals sustainable and commercially viable.

The members of ASEAN (Association of South East Asian Nations) are a grouping with healthcare destinations in Thailand, Malaysia, and Singapore as well as further afield in South Korea. Other member nations have a barely adequate healthcare infrastructure and an audience that is ready to converge on to these centres of excellence in large numbers. In 2009, 49.6% of all tourists in the ASEAN region were from member nations. Japan and Australia had some 5% each and the European Union as many as 11%. These tourism streams are the funnels to target in order to maximise the opportunity in healthcare travel.

India has a middle class (per capita income of over US$ 25,000) that equals the population of the United States at around 250 million. This affluent native audience should be the target market for intra bound healthcare travel to Indian Hospitals. There should be a focus on introducing private medical insurance to fill the void in public healthcare and deliver these clients to Indian hospitals. India would also do well to begin catering to the needs of the hundreds of millions in the SAARC (South Asian Association for Regional Cooperation) countries that it borders by putting in place a mechanism that facilitates and welcomes these regional patients beyond the small stream that presently feeds its hospitals. As for the Western medical traveller, let these be a bonus.

Countries in the GCC (Gulf Cooperation Council) have a total population of under 47 million. Together with neighbouring Jordan (4.6 million) Syria (21.9 million) and Egypt (77.4 million), they constitute a region that has just enough numbers to make a healthcare system self-sustainable. Linguistic and cultural affinity and the fact that there are streams of patient traffic from Sudan (42.7 million) and Libya (6.4 million) make for a viable regional model for tertiary care across borders. There are vast tracts of land and a communications infrastructure that limits choices. If there is one place where healthcare cluster formation would help serve a sizeable population, it is here in West Asia and parts of Africa. The term “healthcare cluster” is used here as referring to a number of countries as stake holders of a single healthcare system.

Turkey is at the cross roads of the Europe and West Asia on the one hand and between Africa and Central Asia on the other. It has been a tourism destination for a variety of reasons. A developed country, with a steady flow of over 30 million tourists from various regions, Turkey must capitalise on this market share for cross fertilisation of the healthcare opportunity to an existing clientele. A deliberate effort has seen Turkey build state of the art hospitals across the country with the intention of catering to an audience beyond its 72.5 million people. The Central Asian States are a further catchment area for the developed healthcare infrastructure in Turkey in view of the location, a common cultural continuum and accessibility. Turkey must also keep itself abreast of developments in Cross Border Healthcare in the European Union as it aligns itself to seek entry into the EU. In the meantime, it must attempt to secure the client base among the European tourists that frequent its shores.

With its Directive on Cross Border Healthcare, the European Union has come a long way since Yvonne Watts’ name become synonymous with the opening up of avenues of healthcare provisioning within the EU. However, there may yet be a tortuous path to implementation of the EU Directive. Meanwhile, healthcare travel for treatments not covered by insurance is thriving in the EU. Led by service providers, clinics and surgeons, dental treatment, cosmetic surgery and bariatric surgery are available at significant savings in countries that are new entrants to the EU and account for a considerable flow of intra-EU patient traffic. Of the 70,000 UK healthcare travellers in 2006 and 50,000 in 2008, 70% went overseas for dental and cosmetic treatments and a majority of them to destinations within the EU. This private sector initiative may evolve to be the guiding light in helping the EU Directive find its feet or remain the sole manifestation of it! Destinations further afield may be excluded by provisions in policy, as in the case of the UK, for instance, where patients proceeding to a distance greater than three hours flying time may disqualify themselves from reimbursement.

Latin America has been home to the North American healthcare traveller with purpose built facilities to cater for the American healthcare traveller. Geographic contiguity, an enhanced comfort zone and an insurance mechanism that excludes a fifth of the American population means that they travel to the next best place. That, more often than not, is the short flight away in a Latin American destination. Let us not forget that the US has a litigious culture which has contributed to the high costs of healthcare. If service providers now look towards insurers and employers to come aboard, their considerations must stand the test of overcoming negligence in packaging private medical insurance for treatment in a third country. Quality and cost may add up, but can distances be overcome and continuity of care provided? The answer is yes, if the distances are manageable; this points once again to American healthcare needs being met closer to home rather than in far flung destinations across the world. Let us not forget, one compensation award for treatment gone wrong will throw the entire proposition out off the window.

It is time for the latitudes and longitudes in global healthcare to be defined. The sooner the regional context of globalisation is taken cognisance of, the better served will be patient mobility around the world; with greater patient focus, outreach and a genuine continuum of care. Will the service providers and other stake holders help themselves correct the perspective? Only time will tell.


Profile of the author
Zahid Hamid

Zahid Hamid is a Management Consultant with over thirty years of experience in the public and private sectors. He managed two software houses listed on the London Stock Exchange until committing himself to the healthcare sector in 2004. He presently heads an outbound facilitation service to Europe and South Asia – www.euromedicaltours.com - and an inbound and intra bound service to the UK – www.rightchoiceuk.com. He is a regular speaker on issues of topical import at healthcare travel industry events

Monday, May 31, 2010

GLOBAL: What medical tourists are going abroad for



RevaHealth.com has unveiled some interesting figures on the treatments UK, Irish, US and Canadian medical tourists consider going abroad for. The data is based on enquiries for treatment not actual travel and only covers people who have used their website. Although statistically flawed, it does provide some insight into consumer intent in April 2010 and over the last 12 months.

UK patients seeking dental treatment abroad;

Patients from the UK heading abroad for their dental work are still interested primarily in the top end treatments such as veneers and dental implants, but the number one treatment enquired about in April was teeth whitening, traditionally one of the cheaper cosmetic dental treatments.

UK patients seeking treatment abroad;

Looking at what treatment areas British people are looking for when travelling abroad, the top four are dentistry, cosmetic surgery, bariatric surgery and fertility.

Irish patients seeking dental treatment in Northern Ireland;

Northern Ireland remains a very popular alternative for dental treatment for Irish patients, accounting for 26% of all Irish dental enquiries in April. Expensive treatments dominate the enquiries, with braces, teeth whitening and dental crowns leading the way.

Irish patients seeking dental treatment abroad;

The favourite treatments are veneers, teeth whitening, dental implants and braces.

Irish patients seeking treatment abroad;
Irish patients looking for treatment abroad are increasingly interested in cosmetic surgery, as well as fertility and bariatric surgery. Dentistry remains the most popular area.

USA and Canada patients seeking treatment abroad;

US and Canadian patients are mainly looking for dental treatment, although this may be due to the specialties of the site rather than a general trend. Other popular areas are cosmetic surgery, fertility and urology. Mexico remains by far the most popular destination, followed by (surprise...)the Philippines and Costa Rica.

Friday, May 28, 2010

COSTA RICA MEDICINE: The First Hotel ever to complete medical tourism training course


Miss Costa Rica Pageant

In the first course of its kind, 250 staff members of the Ramada Plaza Herradura in San Jose, Costa Rica, completed a two day training programme, “Caring for the Medical Tourist”, created and delivered in Spanish by Medical Tourism Training. The hotel staff enjoyed the mix of information, demonstrations, discussions, and questions and answers, all aimed at helping them deliver better customer service to the hotel’s medical tourism guests.

Hotels and resorts are catering to medical tourists as a way to diversify and expand their client base while increasing revenues by offering services to guests before and after they receive medical treatment. The required changes to customer care vary depending on the type of medical care guests receive. The challenges and opportunities offered by serving medical tourists require careful planning and thorough preparation. Preparing staff members is a key factor to successfully serve the needs of medical tourists.

The two-session, interactive introductory programme is based on real-world scenarios. Each session is two to two and one-half hours long and covers topics including:
• Introduction to medical tourism and medical tourists;
• Cultural awareness and cultural norms;
• Providing customer care pre-op and post-op;
• Impact of staff behavior - body language, eye contact;
• VIP customer care service for medical tourists;
• Caring for accompanying guests;
• Identifying and handling biohazardous waste;
• Wheelchair assistance;
• Recognizing serious emergencies;
• ABCs of first aid;
• What to do in an emergency;
• What to do after an emergency.

Designed to ensure measurable results, the knowledge check component to the training sessions confirms that the participants are able to identify and recall the key points. A post-training evaluation ensures that the program is meeting the needs of the organization. Following the training the trainers prepare a report containing the results of the programme evaluations as well as actionable steps for senior management to improve their medical tourism services.

The training focused on the unique demands of international health travellers and is the first completed by new company Medical Tourism Training. Medical Tourism Training’s affiliated company, healthcare consultancy firm Stackpole Associates, compiles quarterly surveys of the hotel’s current and past guests, of all kinds, to evaluate their awareness of medical tourism and to plan for improved hotel services for medical tourists. The company is developing other training programmes designed to have a broader appeal to healthcare providers, agencies and others in the medical tourism field.

Medical Tourism Training’s Elizabeth Ziemba says that healthcare providers lose customers because they are not meeting the service expectations of international health travelers, “Prompt and polite communications are essential to success in this sector that is relationship driven. Every phone call or e-mail that goes unanswered or employees that react poorly to foreign customers lose business. Our programmes train staff, instilling effective, proven skills that can transform relationships with medical tourists.”

The company is also offering "Medical Tourism Guests: The Right Choice for your Hotel or Resort?” This 90-120 minute presentation is designed for senior management teams that are expanding services for medical tourists and their accompanying guests. It addresses the planning and management issues vital to creating and tailoring services for the medical tourism market:
• Background information about medical tourism opportunities.
• Issues and challenges associated with serving medical tourists and their accompanying guests.
• Management and planning tactics including:
o Changes/additions to physical environment;
o Designing and delivering VIP customer care;
o Staff training and preparedness;
o Developing relationships with key ancillary services.

Turkey wants to double the size of its medical tourism


Bosphorous Bridge connecting Asia to Europe












Effective promotion could double potential for medical tourism

Turkey could see the size of its medical tourism market double if an effective promotion campaign is put in place, says Levent Baş of Turkish medical tourism agency Gusib,“We are expecting to see an approximate 10 percent growth this year over 2009, but with effective promotion, the year-on-year growth in the sector could even exceed 30 percent. There is a huge potential as regards the future development of medical tourism in Turkey, a country that has the world’s second highest number of hospitals with Joint Commission International (JCI) accreditation. This is a clear indicator that Turkey is home to a well-developed medical treatment infrastructure and the country offers the most affordable prices possible in comparison to rivals such as India or Thailand.”

Bas continues, “There will be a remarkable boost in the number of medical tourists to Turkey if we can manage to promote ourselves as an attractive medical treatment location. The biggest drawback is the lack of effective promotion abroad. The Ministry of Tourism could take care of this; we are not asking them for incentives or financial support. The only thing we expect from the government is that they undertake the promotional aspect. Turkey deserves to become one of only a few countries in people’s minds when it comes to medical treatment abroad. It has a well-organized medical infrastructure and the advantage of geographical proximity to the large and promising markets of the EU and the Middle East. Baş says there are four medical tourism businesses in Turkey, and while this is not enough, those who enter this business must be professionals; otherwise, the market could be adversely affected.

Gusib began in 2002 in Vienna to help people from Austria, but of Turkish origin, to benefit from lower priced high quality services in Turkey. The firm then offered the services to Austrians. Gusib now works with some of Turkey’s leading hospitals, particularly in Istanbul, bringing people over from Europe, the Balkans and Central Asia. The company is also interested in the US market, which could offer opportunities for Turkey. Gusib offers all-inclusive packages including return tickets, hotels and medical treatment.

Tourists from Europe prefer Turkey for their medical treatment because prices are low, while people from the Middle East and Central Asia primarily come for the high quality of service. Most patients come for a cosmetic, eye or dental services. There has been a particular increase in demand from Balkan countries over the past few years. The promotions offered by Turkish Airlines (THY) play an important role in attracting medical tourists to Turkey as THY offers a 25 percent discount to every patient and one person accompanying them on their visit to Turkey for medical treatment.”

Baş is working on a new project that envisages attracting for long-stay winter care, particularly from Scandinavian countries, where the governments are looking for ways to minimize expenditure on retirees,” Norway is keen to send pensioners to Turkey as the government wants to pay less for their treatment and insurance, and we have enough capacity to host these people. We anticipate building village resorts where older tourists can receive the necessary medical treatment. This is a promising new field of investment and is also critical in diversifying services.”

Thursday, May 27, 2010

Difficult times: Thai red-shirts splash blood on medical tourism in Thailand

Blood bath in Bangkok









Bangkok burning











Thailand’s political crisis has been ongoing for almost two months. Some hospitals and medical tourism agencies are making the point that trouble is occurring in only a few places. Some are claiming that Bangkok is safe.

Many countries are now advising their citizens not to travel to Bangkok. Some are advising against all but essential travel to anywhere in Thailand. Some are advising against any travel to Thailand. Some have even flown their citizens, some of whom are medical tourists home.

How damaging the political troubles are to medical tourism is something local hospitals and clinics may not know for months or even years to come. Persuading insurers or employers that it is safe to send people to Thailand is not going to be easy.

Overseas governments are updating advice on a daily basis and at the time of writing-
• The State Department alerts U.S. citizens traveling to Thailand of ongoing demonstrations in Bangkok.” Due to escalating violence in central Bangkok, all U.S. citizens should avoid nonessential travel to Bangkok. Those traveling outside of Bangkok in Thailand should be aware of the possibility of disturbances elsewhere and should exercise caution and good judgment.”
• The UK’s Foreign and Commonwealth office warns there is a high threat from terrorism throughout Thailand; “ Attacks could be indiscriminate, including in places frequented by expatriates and foreign travellers. You should exercise caution at all times. We advise against all but essential travel to the whole of Thailand.”
• The Australian Department of Foreign Affairs and Trade warns, " We advise you to reconsider your need to travel to Thailand due to the recent deterioration in the security environment caused by widening political unrest and civil disorder occurring in Bangkok and other parts of the country. There is a high threat of terrorist attack in Thailand. We continue to receive reports that terrorists may be planning attacks against a range of targets, including tourist areas and other places frequented by foreigners. "
• Over 30 other governments have issued warnings against travel to Bangkok, some warning against all travel to Thailand.

The increasing violence has taken its toll on tourism, Thailand's main foreign exchange earner. Tourism accounts for 6 percent of the country's economy and has steeply declined since the protests started. Cancellations are pouring in from tourists and medical travelers. The situation is serious, and it really depends now how events will turn. The longer protests go on, the more aware will be travellers around the world about Bangkok’s situation. It will then become harder to convince them to come back. Thailand has faced many crises in the last few years and Bangkok and Thailand have always bounced back more rapidly than expected.

With concerns growing around the world, the Tourism Authority of Thailand (TAT) encourages visitors not to cancel travel plans, and merely warns travelers to be vigilant. TAT encourages passengers to travel to Thailand and has been seeking support from trade partners to discourage cancellations and encourage people to travel to Thailand, amending itineraries to avoid the city of Bangkok.

Even by the middle of April, medical tourism had begun to feel the pinch of prolonged political strife. Bangkok Dusit Medical Services (BGH), the country's largest private hospital operator, said foreign patient visits decreased by 35% compared with the same period of 2009. Phyathai Hospital saw a 15-25% decline of international patients arriving compared with last April.

The most severe impact has been from Europe and the Middle East as some appointments were cancelled and others postponed. Some countries from the Middle East instructed their citizens not to go to Thailand or even hosted charter flights to take them back home.

Accreditation of Hospitals: An overview


Library, Jawaharlal Nehru University, New Delhi


Health services in many developed countries have come under severe scrutiny in recent years. Positioned against the backdrop of globalisation, there is an intense move towards accreditation of health services. Accreditation of hospitals is a voluntary process by which an authorised agency or organisation evaluates and recognises health services according to a set of standards describing the structures and processes that contribute to desirable patient outcomes.

Accreditation can be understood as an indicator of professional achievement and quality of care. Accreditation is opposed to licensing or regulation of healthcare facilities, which is usually mandatory and state-imposed. Central to accreditation are two features: the principle of external review and the use of standards.

Accreditation is not new to the health system. The first initiative towards accreditation was taken in the United States of America as early as 1910. Over a period of time after several experiments, the Joint Commission on Accreditation of Healthcare Organisation (JCAHO), a national accreditation programme, established itself as an esteemed accreditation body by 1987. JCAHO has high standards of quality assurance and rigorous process of evaluation, which makes it a much-esteemed agency for accreditation. Health services certified by JCAHO are given ‘deemed status’.

Models of Accreditation
An accreditation body has to have a restrictive relation with the State to be effective in regulating the health system

Accreditation across the globe followed three models. The first model of assessment gives priority to standards related to available facility norms, equipment requirements, human resources and space specifications. Here, the criterion of accreditation is based on the availability of basic health facilities.

The second gives importance to quality assurance and sets standards for those institutions striving to arrive or improve quality of care, hence accreditation is based on satisfying some basic indicators of quality and involves anking based on levels of quality.

The third model is based on the ground that health systems should be accessible and acceptable to health-seekers. It gives importance to the health-seeker with an emphasis on evaluating health systems from indicators such as user-friendliness, providing information to users about the services available, setting up procedures for redressing grievances, etc. In the third model, the criterion of assessment is explicitly geared towards people-centric indicators and brings accountability of the health system to the health-seekers to the table. With each model, the criteria of accreditation changes.

The accreditation process should begin with minimum or moderate level standards and, over a period of time expand to higher, “ideal” level standards and should be achievable by local public health agencies regardless of size provided that they conduct the essential services of public health.

State and local accreditation programs should coordinate with and conform in essential ways to a national accreditation program to eliminate possible duplication and conflict. To succeed in bringing about a perceptible change in the delivery services of the health system and to go beyond mere an on-site survey and awarding certificates, any accreditation programme should address all the dimensions of healthcare.

The onset of accreditation in different countries

Canada

Accreditation has had different paths and patterns of growth in different parts of the globe. In Canada, the move towards accreditation started in 1952 with the initiative from the medical profession. Presently, the Canadian Commission on Hospital Accreditation is the sole agency to accredit hospitals and enjoys complete monopoly.

Australia

In Australia, accreditation was introduced in 1926, with the state initiative but it was only in the early seventies that the Australian Council on Hospital Standards was set up. Though the accreditation programme has not received a very extensive coverage, it assures interested groups that health professionals consider it a responsibility to monitor their standards of performance. It has with other medical colleges, developed a set of clinical outcome indicators for accreditation.

United Kingdom

In United Kingdom, there have been multiple attempts to devise and measure standards. As a result, there are many accreditation systems like the King’s Fund Organisational Audit, the Hospital Accreditation Programme, Trent Community Hospital, South Western Health Records, etc. The regional health authorities have supported some of them. Among them, The King’s Fund Organisational Audit Programme and the Hospital Accreditation Programme are significant.

China


Development of accreditation system in China, has received the Ministry of Public Health’s support since inception in developing standards of regulation in four areas of treatment, namely, prevention, healthcare reconstruction, support and participation in disease prevention and care and healthcare activities.

Latin America and Caribbean Countries


Accreditation in Latin American and the Caribbean countries have begun in the early nineties with the release of certain set of hospital standards by the Pan American Health Organisation and the Latin American Federation of Hospitals. The ministry of health of Argentina and the Argentina Society of Medical Auditing prepared the original draft of the same with inputs from other experts.

The standards have two dimensions: compulsory minimum standards and the non-compulsory standards. Compulsory minimum standards have five areas of evaluation namely the organisation of medical care, technical and support areas, building documentation, functional physical structure and installations.

Non-compulsory standards include such things as critical care, neo-natology, nuclear medicine, etc. There are levels of standards, which have to be satisfied to attain highest grade. But the first level of standard has to be met for minimum accreditation status.

India

In India, accreditation of the health services has never been a serious issue though some feeble attempts have been made to evolve a voluntary accreditation system in the late eighties and early nineties interestingly coinciding with the LPG (Liberalisation, Privatisation, and Globalisation) reforms. The attempts made by the Indian Hospital Association (IHA) at both Mumbai and Delhi is worth mentioning. Their efforts were not well received as the initiative did not involve the various stakeholders and had moved with predetermined standards of evaluation, membership fees and assessment mechanisms.

In India, the initial premises of introducing accreditation were based on the overall objective to ensure the quality of care. The Bureau of Indian Standards (BIS) had laid down standards for hospitals having 30, 100 and 250 beds. The National Institute of Health and Family Welfare (NIFHFW) had such rules laid for more than 50-bed hospitals and only for equipment. Most of the standards laid down by both BIS and NIFHFW were criticized for having an urban bias. There have been attempts in some states to institutionalize uniform standards for hospitals. In Maharashtra, the government hospitals follow the Hospital Administration Manual. The Andhra Pradesh Vaidya Vidhana Parisad has laid down standards for secondary-level hospitals in the government sector, which comes under it. Apart from this some efforts have been made by consumer bodies, groups of health professionals, hospital organisations and non-governmental organisations to evolve standards for accreditation. But what was lacking was a unity of various such attempts to monitor the functioning of hospitals in India and the stringency of compliance to established standards.

At the threshold of globalization and increasingly opening-up of the Indian health sector, attempts are being made at various quarters to draft systems of accreditation. There are certain points, which cannot be missed. What does accreditation mean for India? The answer to this question would help us to know which model can be adopted for accreditation of hospitals in India. If it follows the ranking-model based on quality of services provided, accreditation will have very little to contribute to the improvement of the overall health system in India. In contrast, the facility-survey model can be partially pertinent in putting in place the basic facilities required for providing care.

The most relevant model of accreditation for the Indian health system is the people-centric model, which would ensure the presence of 4 A’s, namely Acceptability, Accessibility, Accountability and Allocative efficiency. Ensuring the presence of the above would monitor utility of the available services and orient the health system towards performance management.

The emerging system of accreditation in India has to consider the uniformity of the standards used for the purpose, the nature of the relation of accreditation bodies with the State and the role they would play in the health sector. An accreditation body has to have a restrictive relation with the State to be effective in regulating the health system. It can have observers from the government but largely it has to be an autonomous body constituted of health professionals, experts and various stakeholders.

The nature of relationship of the accreditation bodies with the to-be accredited institutions would also determine its relevance for the health systems in India. Effective regulation and monitoring will depend on whether the relationship is evaluative, educational, consultative or inspectorial and judgmental with punitive powers.

In the backdrop of the opening-up of the Indian health system to foreign patients and the increased pressure from the insurance sector seeking grading of the hospitals, there would certainly be an exceeded emphasis on quality of hospitals and other health institutions providing health care. Under such circumstances, the role of accreditation systems may be expected to be more stringent than mere consultative.

Accreditation systems over a period of time have shifted from a single system focusing on entire hospital to a more complex pattern with specialized agencies regulating and certifying parts of several compartments of the health delivery system. The structure of the agencies and methodology adopted for evaluation and monitoring/regulation also varies. In the 1980s, the accreditation systems began to consider ways of revising standards to make them more patient-focused rather than professionally focused. In the 1990s, they have revised their standards to reflect the changing functions of hospitals, seeking to move away from departments towards patient experience of hospital systems. They have all moved towards trying to find standards, which would reflect the integration of hospital services rather than examining them in isolation. Finally, they have all begun to examine outcome measures instead of simple process standards for good practice. The context in which accreditation of health services have started in India generates fear that it may only endorse inequality rather than institutionalize quality.

The rising demand for quality care, the limited healthcare investment, the growing number of private players in healthcare and insurance sector, the opening-up of the health-sector to global patients makes the search for quality an imminent reality. But a sound system of accreditation would require to take into consideration the important performance measures that affect community health status, gives due weightage to the content and outcome of the public health agency’s community contribution than to its structure and resources, should result in the strengthening of the public health infrastructure and contribute to ongoing quality improvement. It should add value to the public health process in communities.

The costs of the accreditation process should provide no economic barriers to local public health agencies wishing to participate.

Other countries
that have accreditation system and some that is in the process of setting up one are Malaysia, Spain, France, Pakistan, South Africa, Italy, Taiwan, Netherlands, and Israel among others. Over a period of time accreditation systems have moved away from single system focusing on entire hospitals to more complex patterns.
Dr Chandrima B Chatterjee