Monday, May 31, 2010

GLOBAL: What medical tourists are going abroad for



RevaHealth.com has unveiled some interesting figures on the treatments UK, Irish, US and Canadian medical tourists consider going abroad for. The data is based on enquiries for treatment not actual travel and only covers people who have used their website. Although statistically flawed, it does provide some insight into consumer intent in April 2010 and over the last 12 months.

UK patients seeking dental treatment abroad;

Patients from the UK heading abroad for their dental work are still interested primarily in the top end treatments such as veneers and dental implants, but the number one treatment enquired about in April was teeth whitening, traditionally one of the cheaper cosmetic dental treatments.

UK patients seeking treatment abroad;

Looking at what treatment areas British people are looking for when travelling abroad, the top four are dentistry, cosmetic surgery, bariatric surgery and fertility.

Irish patients seeking dental treatment in Northern Ireland;

Northern Ireland remains a very popular alternative for dental treatment for Irish patients, accounting for 26% of all Irish dental enquiries in April. Expensive treatments dominate the enquiries, with braces, teeth whitening and dental crowns leading the way.

Irish patients seeking dental treatment abroad;

The favourite treatments are veneers, teeth whitening, dental implants and braces.

Irish patients seeking treatment abroad;
Irish patients looking for treatment abroad are increasingly interested in cosmetic surgery, as well as fertility and bariatric surgery. Dentistry remains the most popular area.

USA and Canada patients seeking treatment abroad;

US and Canadian patients are mainly looking for dental treatment, although this may be due to the specialties of the site rather than a general trend. Other popular areas are cosmetic surgery, fertility and urology. Mexico remains by far the most popular destination, followed by (surprise...)the Philippines and Costa Rica.

Friday, May 28, 2010

COSTA RICA MEDICINE: The First Hotel ever to complete medical tourism training course


Miss Costa Rica Pageant

In the first course of its kind, 250 staff members of the Ramada Plaza Herradura in San Jose, Costa Rica, completed a two day training programme, “Caring for the Medical Tourist”, created and delivered in Spanish by Medical Tourism Training. The hotel staff enjoyed the mix of information, demonstrations, discussions, and questions and answers, all aimed at helping them deliver better customer service to the hotel’s medical tourism guests.

Hotels and resorts are catering to medical tourists as a way to diversify and expand their client base while increasing revenues by offering services to guests before and after they receive medical treatment. The required changes to customer care vary depending on the type of medical care guests receive. The challenges and opportunities offered by serving medical tourists require careful planning and thorough preparation. Preparing staff members is a key factor to successfully serve the needs of medical tourists.

The two-session, interactive introductory programme is based on real-world scenarios. Each session is two to two and one-half hours long and covers topics including:
• Introduction to medical tourism and medical tourists;
• Cultural awareness and cultural norms;
• Providing customer care pre-op and post-op;
• Impact of staff behavior - body language, eye contact;
• VIP customer care service for medical tourists;
• Caring for accompanying guests;
• Identifying and handling biohazardous waste;
• Wheelchair assistance;
• Recognizing serious emergencies;
• ABCs of first aid;
• What to do in an emergency;
• What to do after an emergency.

Designed to ensure measurable results, the knowledge check component to the training sessions confirms that the participants are able to identify and recall the key points. A post-training evaluation ensures that the program is meeting the needs of the organization. Following the training the trainers prepare a report containing the results of the programme evaluations as well as actionable steps for senior management to improve their medical tourism services.

The training focused on the unique demands of international health travellers and is the first completed by new company Medical Tourism Training. Medical Tourism Training’s affiliated company, healthcare consultancy firm Stackpole Associates, compiles quarterly surveys of the hotel’s current and past guests, of all kinds, to evaluate their awareness of medical tourism and to plan for improved hotel services for medical tourists. The company is developing other training programmes designed to have a broader appeal to healthcare providers, agencies and others in the medical tourism field.

Medical Tourism Training’s Elizabeth Ziemba says that healthcare providers lose customers because they are not meeting the service expectations of international health travelers, “Prompt and polite communications are essential to success in this sector that is relationship driven. Every phone call or e-mail that goes unanswered or employees that react poorly to foreign customers lose business. Our programmes train staff, instilling effective, proven skills that can transform relationships with medical tourists.”

The company is also offering "Medical Tourism Guests: The Right Choice for your Hotel or Resort?” This 90-120 minute presentation is designed for senior management teams that are expanding services for medical tourists and their accompanying guests. It addresses the planning and management issues vital to creating and tailoring services for the medical tourism market:
• Background information about medical tourism opportunities.
• Issues and challenges associated with serving medical tourists and their accompanying guests.
• Management and planning tactics including:
o Changes/additions to physical environment;
o Designing and delivering VIP customer care;
o Staff training and preparedness;
o Developing relationships with key ancillary services.

Turkey wants to double the size of its medical tourism


Bosphorous Bridge connecting Asia to Europe












Effective promotion could double potential for medical tourism

Turkey could see the size of its medical tourism market double if an effective promotion campaign is put in place, says Levent Baş of Turkish medical tourism agency Gusib,“We are expecting to see an approximate 10 percent growth this year over 2009, but with effective promotion, the year-on-year growth in the sector could even exceed 30 percent. There is a huge potential as regards the future development of medical tourism in Turkey, a country that has the world’s second highest number of hospitals with Joint Commission International (JCI) accreditation. This is a clear indicator that Turkey is home to a well-developed medical treatment infrastructure and the country offers the most affordable prices possible in comparison to rivals such as India or Thailand.”

Bas continues, “There will be a remarkable boost in the number of medical tourists to Turkey if we can manage to promote ourselves as an attractive medical treatment location. The biggest drawback is the lack of effective promotion abroad. The Ministry of Tourism could take care of this; we are not asking them for incentives or financial support. The only thing we expect from the government is that they undertake the promotional aspect. Turkey deserves to become one of only a few countries in people’s minds when it comes to medical treatment abroad. It has a well-organized medical infrastructure and the advantage of geographical proximity to the large and promising markets of the EU and the Middle East. Baş says there are four medical tourism businesses in Turkey, and while this is not enough, those who enter this business must be professionals; otherwise, the market could be adversely affected.

Gusib began in 2002 in Vienna to help people from Austria, but of Turkish origin, to benefit from lower priced high quality services in Turkey. The firm then offered the services to Austrians. Gusib now works with some of Turkey’s leading hospitals, particularly in Istanbul, bringing people over from Europe, the Balkans and Central Asia. The company is also interested in the US market, which could offer opportunities for Turkey. Gusib offers all-inclusive packages including return tickets, hotels and medical treatment.

Tourists from Europe prefer Turkey for their medical treatment because prices are low, while people from the Middle East and Central Asia primarily come for the high quality of service. Most patients come for a cosmetic, eye or dental services. There has been a particular increase in demand from Balkan countries over the past few years. The promotions offered by Turkish Airlines (THY) play an important role in attracting medical tourists to Turkey as THY offers a 25 percent discount to every patient and one person accompanying them on their visit to Turkey for medical treatment.”

Baş is working on a new project that envisages attracting for long-stay winter care, particularly from Scandinavian countries, where the governments are looking for ways to minimize expenditure on retirees,” Norway is keen to send pensioners to Turkey as the government wants to pay less for their treatment and insurance, and we have enough capacity to host these people. We anticipate building village resorts where older tourists can receive the necessary medical treatment. This is a promising new field of investment and is also critical in diversifying services.”

Thursday, May 27, 2010

Difficult times: Thai red-shirts splash blood on medical tourism in Thailand

Blood bath in Bangkok









Bangkok burning











Thailand’s political crisis has been ongoing for almost two months. Some hospitals and medical tourism agencies are making the point that trouble is occurring in only a few places. Some are claiming that Bangkok is safe.

Many countries are now advising their citizens not to travel to Bangkok. Some are advising against all but essential travel to anywhere in Thailand. Some are advising against any travel to Thailand. Some have even flown their citizens, some of whom are medical tourists home.

How damaging the political troubles are to medical tourism is something local hospitals and clinics may not know for months or even years to come. Persuading insurers or employers that it is safe to send people to Thailand is not going to be easy.

Overseas governments are updating advice on a daily basis and at the time of writing-
• The State Department alerts U.S. citizens traveling to Thailand of ongoing demonstrations in Bangkok.” Due to escalating violence in central Bangkok, all U.S. citizens should avoid nonessential travel to Bangkok. Those traveling outside of Bangkok in Thailand should be aware of the possibility of disturbances elsewhere and should exercise caution and good judgment.”
• The UK’s Foreign and Commonwealth office warns there is a high threat from terrorism throughout Thailand; “ Attacks could be indiscriminate, including in places frequented by expatriates and foreign travellers. You should exercise caution at all times. We advise against all but essential travel to the whole of Thailand.”
• The Australian Department of Foreign Affairs and Trade warns, " We advise you to reconsider your need to travel to Thailand due to the recent deterioration in the security environment caused by widening political unrest and civil disorder occurring in Bangkok and other parts of the country. There is a high threat of terrorist attack in Thailand. We continue to receive reports that terrorists may be planning attacks against a range of targets, including tourist areas and other places frequented by foreigners. "
• Over 30 other governments have issued warnings against travel to Bangkok, some warning against all travel to Thailand.

The increasing violence has taken its toll on tourism, Thailand's main foreign exchange earner. Tourism accounts for 6 percent of the country's economy and has steeply declined since the protests started. Cancellations are pouring in from tourists and medical travelers. The situation is serious, and it really depends now how events will turn. The longer protests go on, the more aware will be travellers around the world about Bangkok’s situation. It will then become harder to convince them to come back. Thailand has faced many crises in the last few years and Bangkok and Thailand have always bounced back more rapidly than expected.

With concerns growing around the world, the Tourism Authority of Thailand (TAT) encourages visitors not to cancel travel plans, and merely warns travelers to be vigilant. TAT encourages passengers to travel to Thailand and has been seeking support from trade partners to discourage cancellations and encourage people to travel to Thailand, amending itineraries to avoid the city of Bangkok.

Even by the middle of April, medical tourism had begun to feel the pinch of prolonged political strife. Bangkok Dusit Medical Services (BGH), the country's largest private hospital operator, said foreign patient visits decreased by 35% compared with the same period of 2009. Phyathai Hospital saw a 15-25% decline of international patients arriving compared with last April.

The most severe impact has been from Europe and the Middle East as some appointments were cancelled and others postponed. Some countries from the Middle East instructed their citizens not to go to Thailand or even hosted charter flights to take them back home.

Accreditation of Hospitals: An overview


Library, Jawaharlal Nehru University, New Delhi


Health services in many developed countries have come under severe scrutiny in recent years. Positioned against the backdrop of globalisation, there is an intense move towards accreditation of health services. Accreditation of hospitals is a voluntary process by which an authorised agency or organisation evaluates and recognises health services according to a set of standards describing the structures and processes that contribute to desirable patient outcomes.

Accreditation can be understood as an indicator of professional achievement and quality of care. Accreditation is opposed to licensing or regulation of healthcare facilities, which is usually mandatory and state-imposed. Central to accreditation are two features: the principle of external review and the use of standards.

Accreditation is not new to the health system. The first initiative towards accreditation was taken in the United States of America as early as 1910. Over a period of time after several experiments, the Joint Commission on Accreditation of Healthcare Organisation (JCAHO), a national accreditation programme, established itself as an esteemed accreditation body by 1987. JCAHO has high standards of quality assurance and rigorous process of evaluation, which makes it a much-esteemed agency for accreditation. Health services certified by JCAHO are given ‘deemed status’.

Models of Accreditation
An accreditation body has to have a restrictive relation with the State to be effective in regulating the health system

Accreditation across the globe followed three models. The first model of assessment gives priority to standards related to available facility norms, equipment requirements, human resources and space specifications. Here, the criterion of accreditation is based on the availability of basic health facilities.

The second gives importance to quality assurance and sets standards for those institutions striving to arrive or improve quality of care, hence accreditation is based on satisfying some basic indicators of quality and involves anking based on levels of quality.

The third model is based on the ground that health systems should be accessible and acceptable to health-seekers. It gives importance to the health-seeker with an emphasis on evaluating health systems from indicators such as user-friendliness, providing information to users about the services available, setting up procedures for redressing grievances, etc. In the third model, the criterion of assessment is explicitly geared towards people-centric indicators and brings accountability of the health system to the health-seekers to the table. With each model, the criteria of accreditation changes.

The accreditation process should begin with minimum or moderate level standards and, over a period of time expand to higher, “ideal” level standards and should be achievable by local public health agencies regardless of size provided that they conduct the essential services of public health.

State and local accreditation programs should coordinate with and conform in essential ways to a national accreditation program to eliminate possible duplication and conflict. To succeed in bringing about a perceptible change in the delivery services of the health system and to go beyond mere an on-site survey and awarding certificates, any accreditation programme should address all the dimensions of healthcare.

The onset of accreditation in different countries

Canada

Accreditation has had different paths and patterns of growth in different parts of the globe. In Canada, the move towards accreditation started in 1952 with the initiative from the medical profession. Presently, the Canadian Commission on Hospital Accreditation is the sole agency to accredit hospitals and enjoys complete monopoly.

Australia

In Australia, accreditation was introduced in 1926, with the state initiative but it was only in the early seventies that the Australian Council on Hospital Standards was set up. Though the accreditation programme has not received a very extensive coverage, it assures interested groups that health professionals consider it a responsibility to monitor their standards of performance. It has with other medical colleges, developed a set of clinical outcome indicators for accreditation.

United Kingdom

In United Kingdom, there have been multiple attempts to devise and measure standards. As a result, there are many accreditation systems like the King’s Fund Organisational Audit, the Hospital Accreditation Programme, Trent Community Hospital, South Western Health Records, etc. The regional health authorities have supported some of them. Among them, The King’s Fund Organisational Audit Programme and the Hospital Accreditation Programme are significant.

China


Development of accreditation system in China, has received the Ministry of Public Health’s support since inception in developing standards of regulation in four areas of treatment, namely, prevention, healthcare reconstruction, support and participation in disease prevention and care and healthcare activities.

Latin America and Caribbean Countries


Accreditation in Latin American and the Caribbean countries have begun in the early nineties with the release of certain set of hospital standards by the Pan American Health Organisation and the Latin American Federation of Hospitals. The ministry of health of Argentina and the Argentina Society of Medical Auditing prepared the original draft of the same with inputs from other experts.

The standards have two dimensions: compulsory minimum standards and the non-compulsory standards. Compulsory minimum standards have five areas of evaluation namely the organisation of medical care, technical and support areas, building documentation, functional physical structure and installations.

Non-compulsory standards include such things as critical care, neo-natology, nuclear medicine, etc. There are levels of standards, which have to be satisfied to attain highest grade. But the first level of standard has to be met for minimum accreditation status.

India

In India, accreditation of the health services has never been a serious issue though some feeble attempts have been made to evolve a voluntary accreditation system in the late eighties and early nineties interestingly coinciding with the LPG (Liberalisation, Privatisation, and Globalisation) reforms. The attempts made by the Indian Hospital Association (IHA) at both Mumbai and Delhi is worth mentioning. Their efforts were not well received as the initiative did not involve the various stakeholders and had moved with predetermined standards of evaluation, membership fees and assessment mechanisms.

In India, the initial premises of introducing accreditation were based on the overall objective to ensure the quality of care. The Bureau of Indian Standards (BIS) had laid down standards for hospitals having 30, 100 and 250 beds. The National Institute of Health and Family Welfare (NIFHFW) had such rules laid for more than 50-bed hospitals and only for equipment. Most of the standards laid down by both BIS and NIFHFW were criticized for having an urban bias. There have been attempts in some states to institutionalize uniform standards for hospitals. In Maharashtra, the government hospitals follow the Hospital Administration Manual. The Andhra Pradesh Vaidya Vidhana Parisad has laid down standards for secondary-level hospitals in the government sector, which comes under it. Apart from this some efforts have been made by consumer bodies, groups of health professionals, hospital organisations and non-governmental organisations to evolve standards for accreditation. But what was lacking was a unity of various such attempts to monitor the functioning of hospitals in India and the stringency of compliance to established standards.

At the threshold of globalization and increasingly opening-up of the Indian health sector, attempts are being made at various quarters to draft systems of accreditation. There are certain points, which cannot be missed. What does accreditation mean for India? The answer to this question would help us to know which model can be adopted for accreditation of hospitals in India. If it follows the ranking-model based on quality of services provided, accreditation will have very little to contribute to the improvement of the overall health system in India. In contrast, the facility-survey model can be partially pertinent in putting in place the basic facilities required for providing care.

The most relevant model of accreditation for the Indian health system is the people-centric model, which would ensure the presence of 4 A’s, namely Acceptability, Accessibility, Accountability and Allocative efficiency. Ensuring the presence of the above would monitor utility of the available services and orient the health system towards performance management.

The emerging system of accreditation in India has to consider the uniformity of the standards used for the purpose, the nature of the relation of accreditation bodies with the State and the role they would play in the health sector. An accreditation body has to have a restrictive relation with the State to be effective in regulating the health system. It can have observers from the government but largely it has to be an autonomous body constituted of health professionals, experts and various stakeholders.

The nature of relationship of the accreditation bodies with the to-be accredited institutions would also determine its relevance for the health systems in India. Effective regulation and monitoring will depend on whether the relationship is evaluative, educational, consultative or inspectorial and judgmental with punitive powers.

In the backdrop of the opening-up of the Indian health system to foreign patients and the increased pressure from the insurance sector seeking grading of the hospitals, there would certainly be an exceeded emphasis on quality of hospitals and other health institutions providing health care. Under such circumstances, the role of accreditation systems may be expected to be more stringent than mere consultative.

Accreditation systems over a period of time have shifted from a single system focusing on entire hospital to a more complex pattern with specialized agencies regulating and certifying parts of several compartments of the health delivery system. The structure of the agencies and methodology adopted for evaluation and monitoring/regulation also varies. In the 1980s, the accreditation systems began to consider ways of revising standards to make them more patient-focused rather than professionally focused. In the 1990s, they have revised their standards to reflect the changing functions of hospitals, seeking to move away from departments towards patient experience of hospital systems. They have all moved towards trying to find standards, which would reflect the integration of hospital services rather than examining them in isolation. Finally, they have all begun to examine outcome measures instead of simple process standards for good practice. The context in which accreditation of health services have started in India generates fear that it may only endorse inequality rather than institutionalize quality.

The rising demand for quality care, the limited healthcare investment, the growing number of private players in healthcare and insurance sector, the opening-up of the health-sector to global patients makes the search for quality an imminent reality. But a sound system of accreditation would require to take into consideration the important performance measures that affect community health status, gives due weightage to the content and outcome of the public health agency’s community contribution than to its structure and resources, should result in the strengthening of the public health infrastructure and contribute to ongoing quality improvement. It should add value to the public health process in communities.

The costs of the accreditation process should provide no economic barriers to local public health agencies wishing to participate.

Other countries
that have accreditation system and some that is in the process of setting up one are Malaysia, Spain, France, Pakistan, South Africa, Italy, Taiwan, Netherlands, and Israel among others. Over a period of time accreditation systems have moved away from single system focusing on entire hospitals to more complex patterns.
Dr Chandrima B Chatterjee

JORDAN: SABEQ and Private Hospitals Association partner to promote JCI accreditation

Amman, capital of Jordan

It is unbelievable that Jordan is actually promoting JCI in their own sovereign country but unfortunately this is the reality of business. Jordan is indebted to USAID and if you don't toe the line your aid will not follow you behind.

In an effort to promote medical tourism in Jordan and to position Jordan as the destination of choice for foreign patients, the USAID Jordan Economic Development Program (SABEQ) and the Private Hospitals Association (PHA) seek to increase the number of hospitals in Jordan with Joint Commission International (JCI) accreditation. They believe that JCI accreditation is critical in the promotion of medical tourism as it represents a standard of patient safety and trustworthiness. The PHA says that global outsourcing of medical care is becoming a vital and viable industry and that JCI accreditation will help Jordan open the door to additional markets.

Promoting medical tourism in Jordan heavily relies on conforming to a set of international standards to ensure Jordan's positioning as an important medical services hub for both neighboring and distant patients. At present only six Jordanian hospitals have JCI accreditation. SABEQ is working with ten additional private hospitals that are working towards accreditation. SABEQ is sponsoring a targeted technical assistance program that will prepare these hospitals and others in Jordan for accreditation. USAID’s support through SABEQ for hospitals pursuing JCI accreditation focuses on activities that will lay the groundwork for success, such as conducting a gap analysis, providing technical assistance, and conducting mock accreditation surveys. Of the ten candidate hospitals, five were selected as potential JCI candidates in the short term, and thus SABEQ's efforts will focus heavily on preparing them to meet JCI standards. Professor Assaf al Assaf says,” We believe the potential for Jordan's medical sector will be greatly enhanced with adding more internationally accredited hospitals. Our goal is assist each candidate hospital in achieving a sustainable culture of exceptional quality and patient safety. With the help of Jordanian consultants and highly-skilled hospital staff and administrators, we are moving rapidly toward achieving this goal."

With the support of SABEQ, a PHA delegation went to Dubai to attend the Arab Healthcare Conference. The aim was to promote Jordan in Gulf countries as a medical tourism destination. Although Jordan's healthcare services are gaining steady recognition, Gulf countries have not been previously approached. The PHA invited two UAE health officials to visit Jordan and evaluate medical services offered by private hospitals.

The USAID Jordan Economic Development Program (SABEQ) is a five-year economic development initiative implemented by Deloitte Consulting with international and Jordanian partner firms. The mission is to support sectors and activities for a knowledge-based economy, by making Jordanian enterprises into global value chains, promoting investment, and improving the environment to generate value added jobs, exports, foreign direct investment, and sector revenues as a powerful engine of economic growth.